IF YOU DON'T HAVE AN EFFECTIVE EMAIL STRATEGY YOU COULD BE LEAVING $3.00+ REVENUE PER RECORD ON THE TABLE!
“We tested email marketing but were never able to make it work. Our emails didn’t get into the inbox and we were not sure why. The software was expensive and complicated to use. To be honest, we just didn’t have the resources to manage this effectively and gave up. We were introduced to LiftLogic and within days they implemented an email program that has created a meaningful revenue stream for our business. We would highly recommend LiftLogic to anyone looking to monetize their email data.”
- LiftLogic Client: Matt S.
Our client had a steady flow of prospects who would abandon before purchasing but no email strategy to monetize them. The reason? Email is hard to do well without dedicated resources. They tried in the past but were never able to get it to work in a meaningful way. If this sounds familiar you are not alone! See our Dec 30 blog post about what it takes to build a successful email strategy in-house.
Our client was referred to LiftLogic and contacted us to setup a free consultation. The next day we evaluated their metrics and determined that there was an opportunity to create a meaningful revenue stream. We proposed a comprehensive email strategy to monetize their data including: creative design, CAN SPAM / CASL / GDPR compliance, delivery monitoring, measurement, attribution and more. We signed the agreement and went live that week.
Actual Client Results:
Straight Sale Offer: 1/1/2018-2/27/2018
Total partials sent: 5328
Unique Opens % of volume: 33%
Unique Clicks % of volume: 10.9%
Total Revenue: $15004.69
Effective VPR: $2.82
True EPC: $25.91
Incremental Monthly Revenue: $7,500
Trial Offer: 1/1/2018-2/27/2018
Total Partials Sent: 33474
Unique Opens % of volume: 35.59%
Unique Clicks % of volume: 12.3%
Total Revenue: $67,720
Effective VPR: $2.02
True EPC: $16.44
Incremental Monthly Revenue: $33,860
If you are a straight sale or trial advertiser contact us to see how much revenue an email strategy can add to your bottom line. Our fees are performance based, no set up costs to join, ever.